Due to global warming and an increasingly massive pollution each year, the impact of most industries upon the environment have got public attention and are getting more and more disputed. Climate changes will affect business directly to a greater or lesser extent. Companies are affected both directly by the additional pollution they are responsible for and indirectly, due to the pressure they are exposed to because of different interest groups, which demand a high protection of the surrounding environment. Companies can only react when faced with an environmental issue, a case which is not only unpleasant but also very risky, by launching attempt of reducing the risks they are exposed to. A prestigious company, which holds on to its image and market opportunities, will seek to prevent further environmental risk.




Such companies will assert on the market and reduce the environmental impact of its actions and activities, thereby providing additional value for its products.

Environmental strategies for becoming a green company
It is very important for company managers to know the effects of products manufactured in their company upon the environment. This goal can be reached through their own experts or by hiring environmental specialists to carry out regular reports regarding the amount of damage the same company might cause to the environment. Managers must find ways to distinguish themselves from competitors by offering products and services as close as possible to ecological standards. Thus, the company’s products can be more easily appreciated.

There are several steps that must be taken into consideration when “transforming” a non-eco friendly company, into a green company:

- acknowledging and being aware of environmental risks, informing and consulting clients and customers, developing environment-friendly strategies in order to obtain advantages on the market;

-permanently consulting consumers to identify opportunities, so that new products and technologies, which have little impact upon the environmental, can be developed;

-Setting strategies and responsibilities, in the protection of the environment. Companies must seek partners who can help when it comes to approaching environmental issues, such as specialized NGOs and business partners with whom the company can identify common goals and objectives. Step by step, if proving to be actively involved and responsible, the company might become more attractive to serious investors, who are willing to make long-term investments;

True environmental strategies involve costs, but these can become over time and through a good management, investments that generate long-term profits.

Managers must find ways to create benefits from investing in the environment, as the demand for green products stay high. So for a deal, in order to be profitable, it is necessary that both sides (supply and demand) are equally interested in the development of a business based on eco-friendly politics. In the future all companies will be forced to reduce the negative impact they have upon the environment.

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